Topic Page No.
Digital Camera Market 2
Consumer Buying Behavior 3
Marketing Implications 7
DIGITAL CAMERAS MARKET
India Digital Camera market records 69% Year on Year (YoY) growth in sales to touch an all-time first of 8.45 lakh units in the October-December 2010 quarter. The current market trends point to multiple ownership backed by an increasing consciousness and demand for high performance cameras amongst urban Indian households in the large metros. Users are looking to buy better quality, high-resolution cameras for personal use. Digital camera vendors are innovating in terms of design, functionalities and technology, pushing out products to consumers at ever lower prices.
2.74 million units were shipped in 2010-11.
CONSUMER BUYING BEHVIOUR
The consumer buying process is a complex process, which is influenced by many internal and external factors. A consumer's buying process can be broadly viewed as follows:
Based on the inputs from consumers the need for digital cameras can be listed as follows:
Clicking instant pictures
High Quality images
User friendly technology
Age Group Clicking instant pictures High Quality images User friendly technology Learn photography Portability
Below 25 + + + +