Tourism in China before the 1940s was not well established and stressed on especially during its last 10 years in which civil and international wars have stopped travel in China. It was until 1949, when the People's Republic of China was formed, that these hindrance to travel was halted and travel was encouraged again. Although outbound travel was restricted to only a few government officials and inbound travel requires special permission, signs of travel began to show since then. Only after 30 years have the travel sector been open up gradually. Chairman Mao Zedong from the Communist Part in the early 1970s announced to allow a few rightists to enter China symbolizing a relaxed restriction of entry. This was immediately followed by the announcement of the economic reform - open door policy - in December 1978 by Deng Xiaoping which allows international trade and the inflow of foreign investment. This permits a less restricted flow of entry and mark the beginning of a new era of China on the aspect of travel. Its influence on tourism and economic activities had surged drastically in which inbound tourists indicated a rise of around 40% in 1981. The unique features of China - its long history and rich cultural heritage, geological features and regional differences, tradition - were previously hidden and concealed. The opening up of mysterious China promotes curiosity for foreigners to pay visit as it was considered a "new" place.