Environmental Forces Pestle Factors

Published: 2021-09-10 11:35:09
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Category: Business

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In order to critically evaluate the environmental forces it is useful to apply the PESTEL factors:- It can be used to analyse the environmental influences on an individual firm or industry in one country, or on a global industry sector.
When carrying out a PESTEL analysis, it may become evident that some environmental forces will have a much stronger influence than others on a prospective strategic decision.
Lynch's framework (GBS textbook, p.38) is also an approach to consider as it incorporates the use of other frameworks and models such as PESTEL and Porter's 5 Forces i.e. adding comment regarding customers and substitutes. Ohmae's 5C's is another useful analysis tool to consider using to provide structured analysis, Porter's Diamond Model, which in this instance emphasises the role of government in Disney's decision making, and begs the question whether the generous subsidies offered clouded their judgement.

POLITCAL & LEGAL: The Indian retail market is highly regulated in order to protect its 15 million (approximate) small store owners from foreign players wishing to enter the market. This has resulted in Foreign Direct Investment (FDI) only being permitted to the extent of 51% in multi brand retailers and 100% FDI in wholesale cash and carry and back end logistics. The implications to Wal-Mart's strategy is its denied them individual entry into the market and dealing with customers directly and so steered them to seek out a joint venture with Bharti whereby they could provide global retail experience combined with Bharti's extensive knowledge of India's consumer market.

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