There are roughly one-fifth of the global population living in India. When opening up its trade policy regime, India has attracted the interest of many seeking new investment and market opportunities in food and agriculture. Moreover, there are a number of factors suggesting more opportunities in India in the future, such as the changing trade policy climate, consistent economic growth, rapidly growing middle
class, increasing urbanization, and modernization of the retail sector. Though change is relatively slow, there are clear signs of movement in the food systems and indications that the potentialmarket is immense, and while still immature, growing rapidly.
Even though confectionary market is not as developed as western Europe et cetera there are a lot of opportunities for many companies. Other major players in the Market such as Nestle, Mars Wrigley have already started to capitalise on this market.
Hershey's is an well known brand that is yet to enter the Indian market and they are looking forward for right entry mode to employ. And this report focuses on analysing the internal and external environment.
Background of Hershey's
The Hershey Company (NYSE: HSY) is the largest
producer of quality chocolate in North America and a global leader in chocolate and
sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has
operations throughout the world and more than 12,000 employees. With revenues of
more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese's, Hershey's
Kisses, Kit Kat, Twizzlers and Ice Breakers as well as the smooth, creamy indulgence of
Hershey's Bliss chocolates. Hershey is a leader in the fast-growing dark and premium
chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra
Dark. In addition, Artisan Confections Company, a wholly owned subsidiary of The
Hershey Company, markets such premium chocolate offerings as Scharffen Berger and
Dagoba. For more than 100 years, The Hershey Company has been a leader in making a
positive difference in the communities where we live, work and do business. The Milton
Hershey School, established by the company's founder in 1909, provides a nurturing
environment, quality education, housing, and medical care at no cost to children in social
and financial need. The School is administered by the Hershey Trust Company, Hershey's
largest shareholder, making the students of Milton Hershey School direct beneficiaries of
Bringing sweet moments of Hershey happiness to the world every day.