Huawei Strategic Marketing Audit

Published: 2021-09-10 16:15:09
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NBS-7025Y Strategic Marketing ManagementHuawei Strategic Marketing Audit[pic 1]Kai-Chieh Chen1001531628th November 2016Word count: 1960Introduction Huawei is the pioneer in global information and communications technology solutions provider. Founded in 1987, this Chinese corporation has started with a small company and become a global company with the top of market share in 2015 Chinese smartphone market. At present, Huawei has more than 170,000 employees, operating in more than 170 countries and regions, serving more than one-third of the world's population. Huawei applied it guiding principle of Business-Driven ICT Infrastructure to lead the transformation of enterprise IT towards cloud architecture, and the transformation of enterprise networks towards SDN (Huawei, n.d.). Moreover, in the global market, Huawei maintain the steady growth in consumer business. For example, P9, Mate 8, Mate Book as the representative of the flagship product has been recognized and loved by consumers around the world, in nearly 30 countries to become the most popular one of the terminal brand consumers (ibid.). In this report we will be looking to various fields of marketing in relation with Huawei Corporation, it inspects topics on marketing mix, Porter five forces analysis, product life cycle and SWOT analysis.Vision & Mission StatementThe vision of Huawei's consumer business is visionary and dare to challenge, and through the positive and enterprising efforts to achieve the goals. Huawei's consumer business goal is to bring the latest technology to consumers, creating an extraordinary experience for the user. In terms of products, Huawei is focused on high quality products, and committee to innovation and break through existing technology, so that more people around the world can enjoy the latest technology consumers (ibid.).Marketing Mix AnalysisProductFocusing on the ICT infrastructure, Huawei provides innovative ICT products and solutions that can be integrated by partners to help customers improve the efficiency of their communications, office and production systems, based on continuous innovation in customer needs. Huawei will continue to focus on consumer-centric, through operators, distribution and e-commerce and other channels, and committed to creating the world's most influential terminal brand, for consumers to enjoy a simple mobile Internet applications experience. PlaceServices and products of Huawei are deployed in nearly 140 countries around the world, and serves the top five operators in the global telecommunications industry. The company has 170,000 employees to provide efficient work. Huawei, in China, the United States, Canada, Germany, the United Kingdom and other countries, has 21 R&D institutions. Distribution channel of Huawei has been very effective all the time. It believes in developing joint ventures with local authorities, in which it offers dividends to exchange Huawei's use of products. (Hitesh, 2016)

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