International Trade Research Project - Export of Merlot Cabernet Wine in Hong Kong and Switzerland

[pic 1] [pic 2]                     INTERNATIONAL TRADE RESEARCH PROJECT      Export of Merlot Cabernet wine in Hong Kong and Switzerland                     TABLE OF CONTENTExecutive Summary ………………………………………………………        2Research Plan ……………………………………………………………..        3Key Strategic Research Objectives. ………………………………        3Research Methodology …………………………………………………...        5External environment aspects. …………………………………….5Contour Scenario of Red wine in target countries…………………6Competitor analysis. ………………………………………………6Data Accuracy and Relevance ………………………………...………….        9Unit of measurement ………………...……………………………………        9Logic and Analysis ……………………………………………………….        10External environment aspects. …………………………………….5Contour Scenario of Red wine in target countries…………………6Competitor analysis. ………………………………………………6Market intelligence………………………………………………………..        20Competitive Intelligence…………………………………………………..        20Conclusion………………………………………………………………...        22Action plan………………………………………………………………...        23Bibliography……………………………………………………………………24Executive SummaryRathod Wines Ltd., a leading wine industry in Columbia seeking to expand their business in International market is looking forward to the 2 potential markets – Hong Kong & Switzerland. This research s to find better option in selected country on the basis of external environment, competitive intelligence and counter scenario of target market. Research has been performed on the basis of secondary data based on availability on internet, library and new peppers. Both countries have very close and competitive intelligence data. But considering latest happening in Hong Kong and some other factors we have concluded to opt Switzerland as the excellent future target market for us. We also suggested some action plan before starting our business in Switzerland having some primary research with country visit.Thus, if Rathod Wines Ltd. take all the action plans in due considerations, it would yield a great business for them in Switzerland, proving the aforementioned conclusion of target market perfect in the true sense.Research Plan:-Rathod Wine Ltd. is one of the leading Wine Industry of British Columbia, established in 1989. It began to thrive in export business in 2001; the major export countries being U.S., China, Japan and France. Taking into considerations the current market perspectives, supply chain scenarios as well as growing local market competition; Rathod Wine Ltd. is planning to expand its’ global business by entering into new potential markets.